Privacy notice

Last updated 16 July 2026. This privacy notice explains how Towpath Digital Ltd (“we”, “us”) handles personal data collected through the WipeTrail marketing website at wipetrail.com.

What we collect

If you contact us or request a demo, we collect the details you provide — typically your name, work email, company and message. We also collect basic, privacy-respecting analytics about how the site is used.

How we use it

To respond to your enquiry, arrange a demo, and improve the site. We do not sell your data. We only share it with service providers who help us operate (for example, email and hosting), under appropriate agreements.

Legal basis & retention

We process enquiry data on the basis of our legitimate interest in responding to you, and keep it only as long as needed for that purpose or to meet legal obligations.

Your rights

Under UK GDPR you can request access to, correction of, or deletion of your personal data, and can object to processing. To exercise any right, email hello@wipetrail.com. You may also complain to the Information Commissioner’s Office (ICO).

Cookies

See our cookie notice for how we use cookies and analytics.